So, I wrote my third or so prompt for ChatGPT, and the result reminded me of this old quote by Arthur C. Clarke:

“Any sufficiently advanced technology is indistinguishable from magic.”

my prompt: Explain Marty Cagan’s four risks in product to a ten-year old

This is what the model wrote:

Marty Cagan is a well-known technology executive and author, who has written extensively about product development. In his writing, he often discusses the four main risks that product teams face when trying to create new products or features. These risks are:

1. Building the wrong thing: This risk is about developing a product or feature that does not actually meet the needs of the people who will use it. This can happen when the product team does not have a clear understanding of what their customers want, or when they make assumptions about what will work without testing their ideas with real users.
2. Building it badly: This risk is about developing a product or feature in a way that is not well-designed, usable, or functional. This can happen when the product team does not have the right skills or resources to create a high-quality product, or when they are rushed and do not take the time to do things properly.
3. Not building it at all: This risk is about not being able to actually deliver the product or feature that has been planned. This can happen when the product team encounters unexpected challenges or obstacles, or when they are not able to get the support and resources they need to complete the project.
4. Building it, but not having anyone care: This risk is about creating a product or feature that does not generate the desired response from customers or users. This can happen when the product team does not do a good job of promoting the product or engaging with their audience, or when the product simply does not have the features or benefits that people are looking for.

Overall, these risks can be difficult for product teams to overcome, but they are important to consider and address in order to create successful products.